At the end of the day, the best marketing results come to those who stand out from the rest of the crowd. So, when it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you. But how do you promote yourself and your videos? We show you 47 different ways.
#1 Business Cards
Traditional marketing still works. Business cards are an easy and effective way to market your YouTube channel. For best results, every card should include your YouTube name, URL, and links to your social media pages. You can hand them out at events when networking with others and to those interested in your niche. Also, quality design is important in order to make your cards stick out from others.
#2 T-Shirt Marketing
Thanks to t-shirt marketing, you can promote your YouTube channel by wearing a t-shirt that has your channel info. You can create custom t-shirts for your channel on websites like CafePress and Zazzle. Pick a color that makes your t-shirt stand out and include your YouTube name along with the channel url.
Another way to use this form of marketing is to sell or give away your branded t-shirts. You can give them away to family, friends, and those interested. More people wearing your t-shirts will lead to more viewers for your YouTube channel. This is a great way to expand your potential reach.
#3 Branded Accessories
Pens, erasers, water bottles, and phone cases are just some accessories that can be branded for your YouTube channel. Just like t-shirts mentioned above, these accessories can be given away for more exposure. Every time someone comes across a person using your branded accessories, they may be interested in checking out your YouTube channel. As always, make sure to include your YouTube name and channel url.
#4 Social Media Profiles
Social media is one of the best ways to grow your channel. Twitter, Facebook, and Google Plus should always be fully utilized for marketing. Instagram is another social media platform that is widely used by YouTubers and vloggers. Building a presence on social media allows you to gain exposure immediately for your videos. Each tweet, status update, and post can lead to more views.
It’s important to create a separate account for your YouTube channel instead of always using your personal profile. This allows you to post updates that are always relevant to your audience. You can even link back to your personal profile if you prefer to do so.
#5 Email Marketing
Collecting email addresses can do wonders for your channel and video brand. It allows you to notify your fans and viewers directly in their email inbox. If interested, you can use a program like Aweber. Email marketing gives you the ability to notify your followers of any new updates and videos whenever you like. You can use this form of marketing to create a newsletter that includes updates and your videos from the past week or month. By sending one email to your subscribers, you could end up receiving thousands of video views.
#6 True View Advertisements
Do you have a budget to promote your videos? If so, you can create video ads for your YouTube channel through the Adwords for video program. These video advertisements are called TrueView ads and are played before a video on YouTube loads (those 15-30 second ads or the ones that allow you to select “skip” after 5 seconds).
You are only charged when someone views the required time for your TrueView ad and can target where you would like them to appear. This is a very effective way to bring awareness to your YouTube channel. Always try to make your first 5 seconds as effective as possible in order to entice viewers to finish watching the rest of the advertisement!
#7 Video Search Engine Optimization
You can get more views by optimizing your YouTube videos for search engines. SEO, also known as search engine optimization, involves adding relevant keywords and phrases to your videos in order to be found by search engines like Google. These phrases and keywords should be similar to search queries that are relevant to your video. This will help people come across your videos on search engines when searching for a certain topic or keyword.
You can place these keywords/phrases in your title, video description, file name, and as tags. Make sure the keywords are relevant and be careful not to over optimize (placing too many keywords) because this will not do any good.
Starting a blog allows you to build a following for your channel outside of YouTube. Every time you create a blog post, it can bring you visitors from search engines. You can then convert these visitors into your viewers. For best results, try placing your YouTube videos at the end of each blog post or on your sidebar. You can do this by using the embed feature on YouTube. Just copy and paste the code wherever you like.
Another tool you can use is the YouTube subscribe widget. This can be found on the Google developers web page. It allows your readers to subscribe to your YouTube with just one click! If you’re running out of blog content ideas, you can even transcribe your videos! This allows you to get visitors who are searching for information that can be found in your videos.
Forums are where discussions happen. Whenever there is a discussion happening that is relevant to your YouTube channel, you should try taking part. By providing quality answers and discussions, other members of the forum will be enticed to visit your channel.
In regards to letting others know about your videos, you never want to spam or post your YouTube links when irrelevant or unhelpful. Most forums allow you to create a custom signature. This is a great place to link to your channel. If allowed, you can even use the name of your channel as your username.
People love contests! By setting up a contest around your YouTube channel with a cool prize, you are sure to garner a lot of interest. For example, the contest could require participants to share your videos on social media, leave a specific comment, or even blog about your channel. This will help spread the word about your YouTube channel and grow your audience.
When it comes to choosing an awesome prize, you do not have to spend money. For example, the winners could receive a mention in your next video or even a personal video thanking them. Just remember to be creative!
#11 Go to VidCon
VidCon is the largest gathering of online video creators and YouTube lovers. By attending VidCon, you can meet and network with creators of other channels as well as those involved in your industry. You may even end up collaborating with another YouTube creator. This is an effective way to expand your audience.
VidCon is also a great place to meet with your viewers and followers. Engaging with those who support you is essential for long term success. Speaker panels hosted at the event allow you to gain knowledge and a better understanding of what it takes to market your YouTube channel.
#12 Meetup Group
Starting a meetup group with YouTube video creators allows you to discuss the latest tips, trends and strategies for growth on YouTube. The group can meetup on a weekly or monthly basis. Every time a new person joins the group, be sure to introduce yourself. Meetup groups provide you the opportunity discuss marketing strategies that are working for others and can also lead to collaboration videos.
#13 Collab Videos
As mentioned above, collaborating with other YouTube creators is a really effective way to grow your viewership. Collab videos involve 2 or more channel owners producing a video together. The person uploading the collab video to his or her channel usually provides a mention and link to the participants.
Collaborating with YouTube creators allows you create a bigger audience because viewers from other channels will be interested in checking out your videos. One of the best formats for collaborating is to split the collaboration video into 2 or more parts and then each partner can upload a part to their YouTube channel. You can also exchange video mentions with other YouTube creators without even creating a collaboration video.
#14 Speak at Events
Speaking at events allows you to showcase your expertise. You can apply to become a speaker at an event that is relevant to your YouTube channel. For example, if you create videos on tax tips then you can try becoming a speaker at an event that focuses on taxation. For the best results, speak at events that have an attendance which is similar to your viewership. By showcasing your expertise to those interested, you are creating a pathway to your YouTube channel for when people are looking for similar information.
#15 Video Commenting
Leaving valuable comments under YouTube videos is a good way to let the creator and viewers know about your YouTube channel. Every time you leave some great feedback or a good point, those who agree with you will like your comment and give you a thumbs up. This will make your comment appear higher and can prompt new viewers to visit your profile to which they will find your awesome video content.
#16 Blog Commenting
Commenting on blogs is another way to get the word out about your YouTube channel. You want to follow the same rules as mentioned previously in regards to leaving some great feedback and good points. Most blogs require you to fill out two fields when providing a comment. The 2 fields are usually your name and email. But most of the time there is also an optional field called, “website”. This is where you can place your channel url. Every time someone views your comment and clicks on your name, they will be directed to your YouTube channel. It’s important to comment on blogs that are relevant to the topics of your videos.
#17 Sticker Marketing
This is a very simple way to market your channel. Sticker marketing involves placing branded stickers in frequently visited places. It’s that simple! The stickers should be branded with your YouTube name, channel url, and a great tagline. You should use a big enough font and avoid putting too much information because the stickers should be easy to read. Your stickers can be placed on doors, bus stops, or even message boards. Be careful not to “sticker spam” and make sure you have permission to place the stickers at the places you prefer.
#18 Advertise on Your Car
How about using your vehicle as an advertisement? You could place an advertisement for your YouTube channel on the trunk or doors of your car. Every time you go for a drive, you could end up getting new viewers. The advertisement could be a large sticker with your YouTube information. Make sure that the design allows people to read about your channel from a distance.
#19 Write for Magazines
Writing for a magazine allows you to showcase your industry knowledge by providing great content to readers that are relevant to your niche. You can mention your YouTube channel in your author bio with each contribution. It’s important to write for a magazine that provides content similar to yours. This will help transition readers into your viewers.
#20 Get Published in the Press
Like with magazines, you can also write for your local newspaper. If you feel that you have some great information for your community, then you can contact the editor with your proposed content. Another way to get published in the press is to do interviews. Journalists are frequently looking to interview people for their own content. This is a great opportunity for you to participate and get your YouTube channel mentioned in return.
#21 Start a Podcast
Podcasting allows you to build a following separate from your YouTube channel. It also allows you to provide more content to your current YouTube fans and followers. Most importantly, it gives you the ability to convert your listeners into YouTube subscribers.
You could start a podcast on topics similar to your channel. For example, let’s say you make videos on fitness tips and exercises. You could start a weekly podcast on the latest fitness trends, workouts, and diet tips. While doing so, you can mention your channel anytime during the podcast and encourage your listeners to subscribe. ReelSEO's Tubetalk is an excellent example of a podcast that caters to the topic of video marketing, and promotes the YouTube channels of all contributors.
#22 Email Signature
Use your email account often? If so, you can create a custom signature with your YouTube channel information. You can also include links to your social media pages. Every time you send or reply to an email, your YouTube info will be shown at the bottom of the message.
#23 Guest Blogging
As mentioned earlier, blogging is a really effective way to promote your videos. Guest blogging allows you to get the same benefits without managing a blog. You can email blogs that are relevant to your YouTube channel to see if they are open to taking a guest post.
Many websites and blogs usually have a guest posting page to let readers know that they are open to guest posts. These pages also include guidelines, so be sure to follow them. At the end of each guest post, authors are allowed to link back to their blog. In your case, you can link back to your YouTube channel.
#24 Rent a Booth
If you are a brand or have a budget then you can rent a booth at an event or trade show. When people visit your booth, you can giveaway branded merchandise and t-shirts with your YouTube info. The more people that make use of your branded merchandise, the higher your potential viewership will increase.
Renting a booth gives you the chance to network with visitors who may be interested in subscribing to your YouTube channel. You may also be mentioned by the press covering the event.
#25 Host a Workshop
As mentioned previously, you should establish your YouTube channel or yourself as the authority in your industry. Hosting a workshop lets you do just that! For example, let’s say that you are a beauty vlogger and you make videos on make-up tutorials. In this case, you could host a workshop that covers make-up lessons similar to your YouTube videos. This would make your YouTube channel the go to source when your attendees are searching for similar lessons. Even those who are not able to attend your workshop will still give your channel a closer look.
#26 Google Plus Community
By starting a Google+ community page, you are creating a place for others to discuss topics similar to your channel. When you are setting up your community page, you can add a link to your YouTube profile.
Post your thoughts and answer questions to get even more exposure for your channel. The community page can be set up as public or private. You can also invite people to join. The community will allow you to brand your channel. Every time someone joins the page, they will be able to see your YouTube link.
#27 YouTube Fan Finder Program
Did you know that YouTube is spending money to help you promote your YouTube channel for free? The YouTube Fan Finder program allows you to submit up to 5 advertisements for your channel. These ads are then shown across different YouTube videos to an audience that is relevant to your channel.
The goal of this program is promote your YouTube channel to viewers that will enjoy and engage with your videos. Your ads should be short video clips that give a preview of what your channel is about. Be sure to make your first 5 seconds really good. Every time a viewer clicks on the channel ad, they are directed to your profile. Fan Finder is a great way to build a bigger audience at no cost to you!
#28 Interact with Your Audience
Taking the time to interact with those that support you is not only the right thing to do but it is important for long term growth. Viewers like to feel appreciated so it’s essential that you engage with them.
One of the best places to interact with your supporters is on Twitter. You can tweet or reply to those who watch your videos. When others on social media see you interacting with your followers, they may be interested in joining the conversation and possibly becoming your newest subscriber.
#29 Compelling YouTube Thumbnails
When it comes to search results, images draw a lot of attention. By creating a custom thumbnail that attracts viewers, you can make your videos stand out from others. You can create an attractive thumbnail and upload it for each video. Make sure your font can still be read when reduced to a thumbnail. The image should be relevant to your videos because you want your visitors to stay engaged. Test out different styles to see which ones give you the best click thru rate.
#30 Use Hashtags
You should always be using hashtags on social media. Google+, Twitter, Facebook and many other social media platforms that allow you to use hashtags. Every time you use a hashtag it increases your potential reach.
Whenever someone searches for your hashtag, they will come across your post. So it’s important to use relevant hashtags when creating a post that is linked to your YouTube video. Someone who makes videos on soccer lessons could use the hashtag #soccer or #soccerlessons. Using hashtags helps you reach potential viewers that are currently not following you.
#31 Allow Embeds
For your YouTube videos, you have the option to allow embedding or disable it. When you allow your videos to be embedded, it lets others share your content on blogs and web pages. All someone needs to do in order to embed your YouTube video is copy and paste the link under the, “share” tab. Anytime a blogger, webmaster, or journalist comes across your video and want to embed it in their content, it will result in the video getting more exposure.
#32 Encourage Sharing
Asking your viewers to share your YouTube videos is a must. At the end of your videos, you should encourage your viewers to share your content with their friends and on social media. Every time someone shares your YouTube channel, it opens a new doorway to your videos. You can even offer incentives or use a contest as mentioned earlier. By rewarding your viewers for sharing your channel, it will result in more doorways being opened to your videos.
#33 Use Playlists
A playlist is a custom list of videos on YouTube. They should always be used! Whenever someone is watching a video from a playlist, they will be directed to the next video in that list after the current one is finished being viewed.
Try creating a playlist with your recent videos and then send visitors to the playlist instead of just each video. This increases the chances of your viewers watching more than one video. Playlists allow you to group videos together in order to get more channel views.
34 Awesome Titles
Your YouTube videos should have great titles. The title of each video should be catchy, descriptive and have keywords. Be careful not to create irrelevant titles just to get more views because it will lead to less engagement. Your title needs to be intriguing in order to catch a viewer’s attention. It should be descriptive to let people know what to expect. Lastly, it should include keywords that people will search for in order to find your video.
#35 Create Consistent Video Content
The more videos you create the more pathways to your YouTube channel. It’s good to have as many pathways as possible. If you are not consistent with uploading videos to your channel, people will start to unsubscribe. That is the opposite of what we are trying to do here!
You should create a consistent amount of videos per week and follow a specific schedule to keep your following on good terms. This will allow your viewers to know when to expect your next video. With each video you create, you have the ability to show up in different search results. Over time as you create more content, you will end up noticing a higher total in channel views.
#36 Host a Webinar
Webinars are a very popular way to present information online. They are also a good way to brand your YouTube channel. You can use webinars to interact with your viewers, provide lessons, and build relationships with those interested in your industry. For example, let’s say you create videos on car reviews. In this case, you could start a webinar for car buying tips.
Webinars provide the same benefits of hosting a workshop and are a great way to build a presence around your YouTube channel. At the end of webinars you can engage with your audience by answering any questions they have on the topic. By doing so, you are building a stronger relationship with your following.
#37 Social Bookmarking Sites
Reddit, Digg, and StumbleUpon are just a few of the many social bookmarking websites that can make your videos go viral. Social bookmarking sites are filled with communities and users interested in checking out new content.
Every site has a different feel and community, so it’s important to do some research before submitting your content. Doing so will show you where you can find the best results. If users like your video, they will vote for it and as you get more votes, the submitted video will rank higher. Content that is ranked high receives a lot of traffic so there’s a good chance your video will get a ton of views.
#38 YouTube Tags
Have you ever come across videos with phrases like, “Get to know me tag” or “5 Questions Tag”? These videos are based on specific YouTube tags. Most of the time, video creators on YouTube will be using the same tag as everyone else during that time frame. This is because it helps bring extra views from users that are searching for the YouTube tag. Using them can also make your videos appear on the right sidebar when viewers are watching a different video with the same tag. Using trending YouTube tags is an effective marketing strategy.
#39 Question and Answer Videos
It is important to engage with your viewers for long term growth. One way to do so is by doing question and answer videos. Your viewers ask you questions, and you answer them. To make this work, you can ask your viewers to leave their questions in the comments section for you to answer in the next video. Answering questions shows your audience that you appreciate their support and will help strengthen your following.
#40 Print out Flyers
Yes, this form of marketing still works for many people. Creating flyers about your YouTube channel is a very easy task. All you have to do is create a design on your computer and print it out! After printing out your flyers, you can hand them out or place them in busy areas. Placing your flyers in areas that are visited often is usually the best option because it allows them to be seen by more than one person. Make sure to include your social media links as well!
# 41 Use QR codes
QR (Quick Response) codes can be linked directly to your YouTube channel. They are known as those square shaped barcodes that can be scanned by your smart phone. QR codes have become a popular way to share information. There are tons of QR code generators online that can help you create one that directs people to your YouTube videos. These codes can be placed on your business cards, flyers, and all other promotional materials.
#42 Word of Mouth
One of the top ways to market your channel is by talking about it. Tell your friends about it and encourage them to do the same. The more people talking about your YouTube channel, the better. Attending networking events allows you to engage with others and mention your YouTube channel. Creating a positive buzz from word of mouth marketing is priceless. Having people recommend your channel is some of the best branding and advertising that you can get.
#43 Public Bulletin Boards
You can find bulletin boards at libraries, universities and many public locations. They can be used to advertise your channel by posting flyers or other promotional print outs. You can even post information for your podcasts and webinars like we discussed earlier. Research your target age group and use bulletin boards that are visited by that specific age group. Your post should stick out from other messages on the same board.
#44 Partnering with a Brand
A lot of companies and brands are open to partnering with content creators. By partnering with a brand, you would be giving them exposure through your videos. In return, you can get advertising from the brand and their following. It’s important to partner with a company that has a similar target market as yours. This will ensure long term success. As a partner, you could get listed on the company website or mentioned on their social media platforms.
#45 Google Hangouts
Many successful YouTube creators use Google Hangouts to interact with their followers. This is yet another great way to engage with your audience. Instead of making a video to answer questions from your viewers, you can do it live! After finishing the live stream, you can upload the footage to your YouTube channel. You can even use Google Hangouts to provide information and tips on topics related to your industry. This will encourage others to visit your YouTube channel when looking for information on similar topics.
#46 Create a Facebook Group
Just like with Google+ communities, you can establish a place to discuss topics related to your channel by creating a Facebook group. The group can be open or invitational. By starting a Facebook group, you can build a community around your YouTube channel. Having an engaging community who supports your videos is vital for growth. With a Facebook group, you can create just that!
#47 Set Homepages to YouTube Channel
When someone uses an internet browser, they start at a homepage. What if that homepage was your YouTube channel? If so, every time someone uses the internet, your channel would be the first thing to load. For starters, you can try seeing if your friends and family would be interested in doing so. After that, you can try negotiating with places like libraries or computer cafes. Your goal should be to scale up the amount of default homepages you can change to your YouTube channel so it’s best to find a place where the internet is being browsed daily.