Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. (Source: Webopedia).
Getting started with SEO
There are some 'on page' activities that you can do such as producing good content (making sure it includes relevant keywords), making sure your pages are well structured (for example, including meta information) and has a good page title with all of the images properly tagged.
There are also some 'off page' actitivities such as having an XML sitemap in place, setting up your Google Search Console account, website speed optimisation and a good overall technical structure (the way your web pages are programmed)
10 Top Tips
So here are our 10 priority areas to think about first:
Every search on the web starts with the user entering some keywords into the search engine. To make sure your keywords are relevant, you need to start with some keyword research - actually checking what search terms people are using is vital to make sure you are using the right ones.
You can do this using the free Google AdWords Keyword Planner to see what keywords are getting the most searches, related searches and other keywords insights.
There are literally dozens more optimization checks that can be undertaken but the ones listed above are some of the most important.
There are various online services that will check your pages for free such as:
- seositecheckup.com
- seowebpageanalyzer.com
...or Google SEO Page Checker for 1.3m alternatives!
If you are using WordPress, there are also many good WordPress plugins that will help you optimize your pages as you write them.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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