YouTube Video Analytics available in AdWords

Google announced a revamp of the reporting available in AdWords for Video. Now advertisers running TrueView video campaigns will be able to access insights in AdWords on a video’s overall performance that were previously only available in YouTube Analytics. The performance and engagement dashboard now shows a graph of organic views as well as views when a video performed as an ad.
Reporting offers insights on both paid and organic video perperformance



The Audience retention graph has been brought over from YouTube Analytics to provide a view of when user interest in a video falls off on non-paid and in-stream views.



Finally, there is a new holistic view of each video’s contribution to an account’s performance. Advertisers will be able to quickly gauge how much value a video is contributing to their audience growth on YouTube.

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Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

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