Social Media Mixology: Which Networks to Use Together

We preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content and require different kinds of humor. But like a fashionista pairing spots with stripes, sometimes a little mixing and matching with your networks can give you an edge.

Being master of all the networks is a godly feat, but knowing how to use Tumblr to up yourTwitter game, for example, takes you to a whole new level. Here are some of the easiest ways to pair your social networks together to grow your audiences and find new content.

SEE ALSO: 5 Biggest Social Media Lessons of 2013

1. Instagram + Pinterest

If you actually made that Pinterest recipe and it turned out perfectly (or if it was a disaster and now you're certain it can't be done), post your results on Instagram and then pin the photo for your followers.

It's easy to share Instagram pics with Facebook and Twitter, but are you engaging the social network that will care most about that type of content? Pinning your Instagram pictures is simple and adds a personal touch to your board. As a result, you'll not only interact with your followers more on Pinterest by starting a conversation about your pins, but you'll actually get the credit you deserve for your effort.

2. Tumblr + Pinterest

Image: Mashable Composite

Pinterest's endless stream of beautiful images means there's always something new to pin on...or so it seems. If you scroll long enough, you'll notice that you've pinned the same outfit ideas and quotes as all of your followers, and suddenly Pinterest doesn't seem so bottomless.

Even though it's easy to add new content to Pinterest through the browser extension, users tend to just reshare the pins already on the site rather than adding anything new.

But if you're the trendsetting type, and you want to create your own pins to cool content all over the web instead of simply repinning your friends', we recommend going to Tumblr. Tumblr is full of highly visual content that's perfect for pinning, and usually falls under the same categories that are popular on Pinterest, making them perfect sister sites.

3. Twitter + Pinterest

Now that you can add images to tweets in a new beautiful format, pulling content from your Pinterest boards for Twitter allows you to share those beautiful Pinterest photos with a new audience. A photo is also likely to help increase engagement on your tweets.

4. YouTube + Everything Else

It's difficult to find new content on YouTube when you habitually type "What Does the Fox Say?"in the search bar.

Fortunately, since YouTube is the undisputed video champion of the social web, pay special attention to any videos you see on any network, as it could lead to more great content. See a funny video you like on Tumblr or Facebook? The user who made it just might have a web series you'll love.

5. Facebook + Twitter

 

If you're searching for content to post on Facebook, especially as a small business, Twitter can be a better social search engine than Facebook's Graph Search, because the microblogging site tends to be more of a forum for posting articles, keeping up with current events and contributing to the discussion around social topics.

Since hashtags have been around for quite a while on Twitter, you might have more luck searching for a hashtag to get content on a specific topic. Say you want to post content relevant to your travel business to drive more traffic to your Facebook page — searching the Twitter hashtag #traveltips might be a good place to start.

6. Twitter + Tumblr/Reddit

Want to comment on something happening in the Twittersphere, but can't fit all your feels into 140 characters? We sympathize with your long-winded pain. Twitter is a great sounding board for short-form ideas and conversation, but for anyone who wants to delve a little deeper into the issues, it can be difficult.

Tumblr and Reddit are both full of people with opinions (Tumblr's generally more accepting and heartwarming, while Reddit users can sometimes be a little snarky). You can post a long-form response to the conversation on Tumblr, and link back to it using Twitter so you don't miss out on the conversation. Just don't forget to add a preview sentence to your tweet that will draw readers to your longer response. The flip side of this, however, is that any Tumblr blog linked to a Twitter account will tweet out a new post automatically.

Since Tumblr's search features aren't great, and it's often a challenge to find new accounts to follow, keep an eye on who your friends follow, or check the bios of your favorite tweeps. You might just find some cool new Tumblr content.

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Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

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