1. Paid Links
If a website or company asks you to pay money for their link-building techniques it is time to run. You should never pay for links, and if you do, you are wasting your hard earned money on something you can actually do for free.
2. Link Exchanges
You might come across someone who offers to post a link to your blog or website in exchange for a link back to their blog or website. Sounds fair, right? It can hurt you – now sees this as spam and will penalize those who do it.
3. Article Marketing
Article marketing used to be a popular way to build up your links. It was so popular not so long ago that it seemed like everyone was building their links this way. However, Google has put a stop to this and now sees it as spam content.
4. Automated Programs
There are many people who still use these programs. Spammers looking for a place to throw their links quickly and easily on Google will actually buy a software program that checks the Internet for places to throw their pre-written articles and then spam different forums. However, this is nothing but spam, and good, experienced businesses working in SEO really should avoid this practice.
5. Text Link Ads
Another previously popular link building method. These work by placing ads on different blogs and websites without the ‘nofollow’ tag. If you get caught doing this now, you might actually be completely de-indexed by Google.
6. Abusing Press Releases
Press releases are actually meant to release good, solid information about a product or service to newspapers. However, many spammers are abusing this method. If you don’t have anything newsworthy to post about, don’t release a press release just to get a bunch of links for your blog or website or you will be viewed as spam.
7. Dynamic URL Hijacking
This is one way spammers used to get links back to their website or blog. They edit a webpage by adding a link to their own website into it. It was never a good method.
8. Low-Quality Directories and Bookmarking Sites
These used to be very popular and people actually paid people to do this for them. It could take hours to manually submit a website or blog, or both, to these directories or bookmarking sites. Now, it is seen as spam because many are low quality. As a matter of fact, all these low quality sites have been de-indexed by Google. The few sites that allow this have been determined to be high quality sites by Google.
9. Link Pyramids
This works by having several levels of links. These have been found to only be beneficial for the first and second level of links, and not the rest. Kind of a waste of time because it requires a lot of work.
10. Spammy Guest Blogging
For a while now, people have been using guest blogging as a way to get some Google juice. This is usually done on high authority websites and blogs. However earlier this year, the CEO of Google, Matt Cutts cut the cord on spammy guest blogging. What many people didn’t realize was he wasn’t saying all guest posting is bad, but writing poor content for low ranked sites is bad.
There is a major difference between spammy guest blogging and the real, genuine guest blogging. If done correctly, you can earn some good Google juice coming to your site. You must guest blog on a relevant site, write good content, and don’t over do the links back to your site.
11. Optimized Anchors
Many blog and website owners used this technique because it worked. Now, if you even attempt to get away with it, you are asking to be penalized by Google.Optimized anchors means using certain keywords within your link.
12. Quantity over Quality
If you are trying to crank out as many blogs and websites with as many links as possible, you are asking for trouble from Google. This is a spam tactic – focus on putting out solid content.
13. Keyword Stuffing
Keyword stuffing is a great way to get you into a lot of trouble with the major search engines, including Google. Make sure to have enough keywords in your post as make sense, but not too many. Keyword stuffing is a no-no in the SEO world and you will get burned by Google. This includes keyword stuffing in videos.
14. Linkbacks versus Good Content
If you have a website and/or blog and think just throwing up some links to it somewhere will get you the Google juice you want and need, you are going to be sorely disappointed. You need to provide good content and earn those links.
15. Keyword Anchor Text Only Links
Try to avoid using the keywords in your links as much as possible. Instead, use a mix of keyword and brand words to hyperlink to your posts. Try to avoid using ‘website’ and ‘URL’ words as well, and don’t just throw the whole link up without using words at all.
16. Overdoing Social Profile Links
Social networks are a great way to build links back to your website or blog. However, you still need to be careful. Create a few at a time, take your time, and even get to know those you are interacting with on your social networking sites. If you just start posting links without first trying to interact with those who are reading your social media posts, you will not get much back in the way of traffic.
17. Relying on Quick-Fix Schemes
If you are thinking of trying a quick fix to get your link-building in, think again. Quick fixes don’t usually work in the real world so what makes you think they are going to work online either?
18. Not Having A Strategy
Don’t think you can go into link-building blindly and think you will get good results. Read about how good link-building strategies work. Do your researchto ensure you know what you are getting into and how to do it the right way.
19. Buying Backlinks
Buying backlinks is a very bad idea. ALWAYS. While popular a few years ago, this is no longer an acceptable way to build links. Instead focus on what you can control – putting out solid content that people will like. That is what earns you links.
Buying domains is close to the same. Make sure you transfer it correctly.
20. Ignoring Social Media
Don’t ignore the benefits of properly using social media. As mentioned above, make sure you take your time to build a good profile, gain good followers, and provide useful posts for your followers. Interact with them often to let them know you are human too.
21. Not Tracking Progress
Make sure to track your website traffic and know exactly where it is coming from. There are many websites online that offer tracking codes for you to use. Google has Google Analytics which is a great way to track your traffic and know exactly where it is coming from. This way you can know if what you are doing is right or a bad idea and know the best ways to bring traffic to your website or blog.
22. Commenting on Blog Posts the Wrong Way
This is not say you shouldn’t comment on blogs with a link back to your website or blog ever. Just make sure you are doing it right. Never place a link within the text of the comment. Don’t just say, ‘great article!’ actually say something meaningful about the blog post and add to the conversation. And make sure you stay on topic.
23. Trading For Links
This is just about the same as buying links back to your website or blog. Don’t do this either.
24. Inserting Footer Links
This works when a company puts ‘designed by’ with a link to their website or blog at the bottom of the website. This another tactic Google has banned.
25. Sitewide and Blog Roll Links
Sitewide and blog roll links are allowed IF there are one or two throughout the entire site. Use these sparingly.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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