Six Social Network Chat Apps

In fact, according to We Are Social’s Digital, Social and Mobile in 2015 report, four of the world’s

Six largest global social platforms are messaging apps. Facebook still leads with 1.36 billion monthly active users, but QQ (829 million), Facebook-owned WhatsApp (600 million, recently updated to 700 million), Facebook Messenger (500 million) and WeChat (468 million) all rank ahead of any other social network. Social media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual suspects.

Messaging apps -- Facebook Messenger, WhatsApp and China-based Tencent QQ and WeChat -- are coming into their own. Social marketers should take notice.

Here’s the chart (which is based on stats publicly reported by the companies):

China with its huge market of 1.3 billion people and 642 million active internet users obviously has its thumb on the scale in these results. China-based Tencent owns two of the chat apps (QQ and We Chat) and the second-ranked social network QZone with 629 million users.

The picture looks different in the United States, at least based on self-reported data. Using a Q4 2014 survey by Global Web Index, We Are Social’s chart below shows only Facebook Messenger in the top 7 for the U.S.:

The global trend, as well as messaging apps’ youth-oriented demographics, makes this an important part of the social industry to keep tabs on. Many of the services are working on more ways for marketers to reach consumers using the services.

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Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

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