If you connect to friends, you might use Facebook, Instagram, or a variety of other tools that emerge almost daily. If you want to build your business and professional network, LinkedIn is the best option in town. Most of the more than 380 million subscribers globally simply use the free version of LinkedIn. I have received many questions about LinkedIn from business professionals about whether to pay for the premium versions. With the recent release of Sales Navigator, let me share why you may or may not want to consider the LinkedIn Sales Navigator offering.
The LinkedIn Choices
You have several options to choose from on LinkedIn. It helps to understand the breadth of their offerings. LinkedIn offers some specific solutions based on your specific situation:
Recruiters: The LinkedIn Recruiter Lite and Recruiter Corporate are essential tools for recruiters. I’ve not met a true recruiter who does not subscribe to the LinkedIn Recruiter offering.
Job Seekers: If recruiters find the tools valuable, similarly so do job seekers. The Job Seeker license allows you to be seen as a Featured Applicant, compare yourself to other candidates, and send messages directly to recruiters. You’ll also see who has viewed your profile.
Professionals: The three premium levels for general use are (1) Professional, (2) Executive, and (3) Pro. The major difference here is how deeply and with how much detail you can see your extended network. I’ve never seen tremendous value in seeing beyond my second level connections. The premium search functions also allow you to search with greater granularity than the free version. I’ll comment on the ability to send messages later in the article.
Sales Navigator : “Sales Navigator allows sales professionals to tap into the power of LinkedIn efficiently. It improves social selling in support of powerful daily habits,” said Diana Kucer, LinkedIn’s Director of Global Product Marketing. When you first launch the tool, a wizard guides you through setup. Based on your existing network, you can pick which organizations are current opportunities. You can import from SalesForce into Sales Navigator to see LinkedIn activity for your accounts. Sales Navigator goes beyond a passive system. Based on the contacts you have selected, Sales Navigator suggests potential organizations that fit a similar profile. You can also define your territory so that suggestions are limited to your area. When I test-drove the system, Sales Navigator suggested several opportunities that I had not previously thought about. Surprisingly, some were great suggestions and worth my time to consider.
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